Market & Specification.
⚡ Market and specification consultancy services are aimed at identifying opportunities to advise clients’ product sales via improved product specifications. These services can assist established manufacturers in identifying new market sectors or can help new market entrants target specific sectors. Services are aimed to be complementary and run in sequence as listed below, but can be used as individual activities where appropriate:
Crafting Tips and Techniques
The key to sales success depends upon having the right product in the right place at the right time. Before commencing with a new product design and development project the specification must be correct for the target market. We can help your business create or check a specification relative to the market.
Crafting Supplies
When the product specification is complete and accepted the design and development project can begin. At this stage, we would be delighted to take the project forward and propose a design following the new specification
General Consultancy
– to cover advice, guidance, and assistance that does not fit conveniently into any of the other service categories.
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- General technical R&D, management consultancy, and advice.
- Introductory services – matching clients with complimentary requirements.
- Conduct of ‘due diligence’ exercises for potential investors.
- Project management on behalf of third parties.
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Market Appraisal
Determination of the size of the market and the appropriate market sectors. Identification of current participants and their respective market shares. Market trend analysis and projections.
Competitor Analysis
Evaluation of current market leaders and their strategies, strengths & weaknesses. Identification of leading brands and products. Investigation into channels of distribution. Determination of product opportunities and appropriate strategies.
Competitive Product Analysis
Comparison of leading product specifications. Identification of products differentiated by type, flue system, performance, installation features optional extras, etc. Appraisal and comment upon technical and marketing benefits and weaknesses. Definition of product design trends.
Preparation of a Technical Specification for New Product Development
Compilation of an appropriate new product technical specification based upon marketing information compiled during the above activities, plus the client’s stated objectives.